VW names new crossover ‘Atlas’
WASHINGTON – Volkswagen has given the name “Map book” to the new average size hybrid that will bear the weight of resuscitating the brand’s fortunes in the U.S., as indicated by Automobilwoche, the German-dialect subsidiary of Automotive News.
The name has been a firmly watched mystery as far back as the vehicle was saw by the CrossBlue idea at the 2013 Detroit car expo. VW arrangements to uncover the Atlas – a seven-traveler, three-line hybrid to be inherent Chattanooga – on Oct. 27 at a media occasion in Santa Monica, Calif.
VW recorded trademark applications for the name with the U.S. government in April.
The decision demonstrates that VW Group of America CEO Hinrich Woebcken followed through on his vow in July that the average size hybrid would get a “much less demanding to declare, American-style name” than VW’s different hybrids, and one that is novel toward the North American business sector.
The name likewise breaks with VW’s tradition of doling out its hybrid models names starting with the letter “T” like the Tiguan and Touareg before it.
“A few years prior, it would’ve been a no-go that the area chooses an individual name,” Woebcken said in July. “This is as of now an early sign that Wolfsburg will give up.”
A VW representative declined to remark on “theory” about the name.
The Atlas will be the principal U.S.- constructed model on VW’s particular transverse network stage design, known as “MQB.” Series creation is slated to start recently in front of its U.S. deals debut next spring.
VW’s item starved merchants have enthusiastically anticipated the landing of the Atlas to give them an aggressive section in the hot hybrid market and help them move out of a droop that has developed since the diesel outflows embarrassment ejected in September 2015.
VW’s Tiguan conservative hybrid is expensive and littler than its fragment rivals. The bigger Touareg is a more upscale offering that is out-of-venture with the standard situating of VW’s higher-volume models like the Passat and Jetta.
After the Atlas arrives, an overhauled, bigger Tiguan conservative hybrid goes on special in mid-2017, giving VW crisp sections in two of the business’ biggest fragments.
Through September, VW’s U.S. deals totaled 231,268, down 12 percent from a year prior.